ABOUT THE PROJECT
UGA Eats is a concept I created from the ground up, from concept to branding this project was my baby! I created it based off a need for students to become empowered to make healthy choices and find alternatives in the dining commons options rather than just relying on the main stations or the rotating menu items.
The Ice Cream Sandwich video was the first we released of the series because we released at the start of the 2017-2018 school year and temperatures were hot. And because everyone loves ice cream. We promoted the new series through the summer through word-of-mouth and print pieces during UGA Orientation and released during the first week of school. We hyped the release with a promotional video on Facebook, Twitter and Instagram (story and page) along with digital signage.
Along with concept creation I was also responsible for videography, photography, design and marketing on social media, email, print and digital signage.
“UGA Eats features innovative ways to expand your options in the Dining Commons using ingredients offered daily. Never again feel uninspired by a simple apple or feel blasé about your everyday bagel. Upgrade your favorites with these easy and simple ‘Dining Commons Hacks’ to make the most of your meals. Inspired by students and staff alike, these ideas are fueled by people just like you so make sure to tag us @UGADining when you make your own unique creations in the Dining Commons!”
All the hungry Dawgs on campus
Promo Video for Social Media