Content Creation | Project Management | Digital Media | Email Marketing | Web Development | E-Commerce | PR & Communications
Hi, my name is Haleigh Staalner and I am the Marketing Project Manager at Explore Gwinnett, Gwinnett County’s Convention and Visitors Bureau. I am a University of Georgia Alumni with a Master’s Degree from Grady College in Emerging Media. I also have an Undergraduate degree in English Writing and Rhetoric.
I am a passionate, driven, and results-oriented marketing manager with 6+ years of experience in developing and executing successful marketing strategies for organizations through web, social, e-commerce and email marketing initiatives.
When I’m not at work, I’m hanging out with Alex, my husband, Layton, my son, and Rayna, my German Shepherd dog!
Technical Proficiencies:
- E-Commerce, Shopify, Squarespace, Woocommerce
- Content Creation
- Lead Generation
- Website Development, UX trained, CMS proficient (WordPress, Squarespace, Drupal, Woocommerce, Wix, Shopify, etc.)
- Social Media, PPC, Campaign Optimization
- Email Campaign Creation, A/B Testing (Constant Contact, MailChimp, Emma, Gail, etc.)
- Leadership and Team Management
- Public Relations and Outreach
- Development and Training
- Marketing and Sales Strategy
- Project Management from Concept to Completion (Asana, Trello, Basecamp, etc.)
- Budget Allocation
- Performance Analytics and ROI Reporting
- Adobe Creative Suite and Video Creation
- Digital Marketing, Product Marketing
- Customer Service and CRM Management
Passions
M.A. in Emerging Media
With a background in English Writing and Rhetoric, I am able to use logic, reason and emotional appeal to inform and influence others. Because of this, I have a well rounded understanding of the dynamics of communication. I then decided to continue my education by completing my Masters degree in Emerging Media where I learned skills in design, website development, project management, and much more.
Project Management
Ask any group project member from my past and you’ll know that one of my gifts is keeping team members motivated and striving towards a collective goal together. I have thrived in workplaces with or without project management software because of this. Software I’ve used to help get the job done: Asana, Basecamp, Trello, and more!
Content Creation
I love storytelling, and creating content to tell the story about an organization or company I’m a part of is a real joy for me. Whether it’s a social media post, a press release, or the script for a podcast or video, I love being part of the team to get an audience engaged.
Analytics
I love interacting with audiences through digital media. Social media and email marketing are two of my favorite aspects of working in this field. Even if I’m not actively involved in a campaign, I still enjoy diving into the analytics to see how well it performed and if there are any improvements that can be made to better fit our audience.
Fun Facts
I love to travel, I’ve been to Europe 3 times so far!
I devour true-crime podcasts!
Proud Dog Mom to Rayna the German Shepherd!