about me

Content Creation | Project Management | Digital Media | Email Marketing | Web Development | E-Commerce | PR & Communications

Hi, my name is Haleigh Staalner and I am the Marketing Project Manager at Explore Gwinnett, Gwinnett County’s Convention and Visitors Bureau. I am a University of Georgia Alumni with a Master’s Degree from Grady College in Emerging Media. I also have an Undergraduate degree in English Writing and Rhetoric.

I am a passionate, driven, and results-oriented marketing manager with 6+ years of experience in developing and executing successful marketing strategies for organizations through web, sociale-commerce and email marketing initiatives.

When I’m not at work, I’m hanging out with Alex, my husband, Layton, my son, and Rayna, my German Shepherd dog!

Technical Proficiencies:

  • E-Commerce, Shopify, Squarespace, Woocommerce
  • Content Creation
  • Lead Generation
  • Website Development, UX trained, CMS proficient (WordPress, Squarespace, Drupal, Woocommerce, Wix, Shopify, etc.)
  • Social Media, PPC, Campaign Optimization
  • Email Campaign Creation, A/B Testing (Constant Contact, MailChimp, Emma, Gail, etc.)
  • Leadership and Team Management
  • Public Relations and Outreach
  • Development and Training
  • Marketing and Sales Strategy
  • Project Management from Concept to Completion (Asana, Trello, Basecamp, etc.)
  • Budget Allocation
  • Performance Analytics and ROI Reporting
  • Adobe Creative Suite and Video Creation
  • Digital Marketing, Product Marketing
  • Customer Service and CRM Management

Passions

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M.A. in Emerging Media

With a background in English Writing and Rhetoric, I am able to use logic, reason and emotional appeal to inform and influence others. Because of this, I have a well rounded understanding of the dynamics of communication. I then decided to continue my education by completing my Masters degree in Emerging Media where I learned skills in design, website development, project management, and much more.

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Project Management

Ask any group project member from my past and you’ll know that one of my gifts is keeping team members motivated and striving towards a collective goal together. I have thrived in workplaces with or without project management software because of this. Software I’ve used to help get the job done: Asana, Basecamp, Trello, and more!

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Content Creation

I love storytelling, and creating content to tell the story about an organization or company I’m a part of is a real joy for me. Whether it’s a social media post, a press release, or the script for a podcast or video, I love being part of the team to get an audience engaged.

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Analytics

I love interacting with audiences through digital media. Social media and email marketing are two of my favorite aspects of working in this field. Even if I’m not actively involved in a campaign, I still enjoy diving into the analytics to see how well it performed and if there are any improvements that can be made to better fit our audience.

Fun Facts

I love to travel, I’ve been to Europe 3 times so far!

I devour true-crime podcasts!

Proud Dog Mom to Rayna the German Shepherd!

Ready at any moment to sing along to Taylor Swift with you!