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Hi, I am

Haleigh Staalner

I am a marketing professional.

about me

Social Media Aficionado \ Project Management Fanatic \ Email Marketing Ninja \ Email Marketing Ninja \ Design Enthusiast \ Curious Web Developer

Hi, my name is Haleigh Staalner and I am the Marketing Project Manager at Explore Gwinnett, Gwinnett County’s Convention and Visitors Bureau. I am a University of Georgia Alumni with a Master’s Degree from Grady College in Emerging Media. I also have an Undergraduate degree in English Writing and Rhetoric.

As a marketer, my passions include website design and development, digital marketing (both social media and email marketing), graphic design, analytics and project management.

Passions

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B.A. in ENGLISH

With a background in English Writing and Rhetoric, I am able to use logic, reason and emotional appeal to inform and influence others. Because of this, I have a well rounded understanding of the dynamics of communication.

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SOCIAL & EMAIL

I love interacting with audiences through digital media. Social media and email marketing are two of my favorite aspects of working in this field. Even if I’m not actively involved in a campaign, I still enjoy diving into the analytics to see how well it performed and if there are any improvements that can be made to better fit our audience.

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DESIGN

I can’t go anywhere now without looking around at the marketing and design work. Sometimes it even becomes a factor in my purchasing decisions. Due to my keen eye, I know what it takes to grasp audience attention and keep them engaged through design. I’m also a big fan of UX design and always look for better ways to implement design in web.

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PROJECT MANAGEMENT

Ask any group project member from my past and you’ll know that one of my gifts is keeping team members motivated and striving towards a collective goal together. I have thrived in workplaces with or without project management software because of this.

Fun Facts

I love to travel, I’ve been to Europe 3 times so far!

I devour true-crime podcasts!

Proud Dog Mom to Rayna the German Shepherd!

Ready at any moment to sing along to Taylor Swift with you!

resume

WORK HISTORY

April 2019 – Current

Marketing Project Manager

Explore Gwinnett – Gwinnett County’s Convention & Visitors Bureau

Single-handedly responsible for managing the Gwinnett Creativity Fund, Gwinnett County’s first-ever Arts Grant for local non-profits. Responsibilities include website creation and maintenance, SurveyMonkey Grant portal creation and management, project management of all applicants and important deadlines.

Additionally solely responsible for managing Artober Gwinnett, a month-long celebration of the arts in Gwinnett County. Noteable event creation and management examples include Spirits & Spirits featuring The Wicked Library at the Aurora Theatre in Lawrenceville, GA and Books & Brews at StillFire Brewing in Suwanee, GA in partnership with the Gwinnett County Public Library System.

Other various responsibilities include the creation of Gwinnett’s first-ever film website for local filming information. managing the highly popular Seoul of the South Korean Restaurant Tours, creation of tearable Pad Maps for local Gwinnett area attractions, hotel and restaurants and various other projects.

Jan 2018 – April 2019

Content Manager

Terry College of Business – University of Georgia

Responsible for managing content and overseeing update requests for the Terry College of Business website and microsites. Independently designs and implements email marketing campaigns ranging from monthly newsletters to development and awareness initiatives.

Feb 2015 – Jan 2018

Public Relations Specialist

Auxiliary Services – University of Georgia

Managed and progressed UGA Dining Services’ and Taqueria 1785’s social media presence, email marketing program, website updates, digital signage systems and print materials. Managed UGA Dining Services’ Mystery Shopper program, Meal Plan Ambassador Program, Graphic Design students and ensured all special event print and digital materials were created, posted and taken down at the conclusion of the event. Tracked social media analytics for all Auxiliary units. Preformed conflict resolution on social media between customers and Auxiliary units. Trusted social media advisor for Auxiliary units such as UGA Parking and Transportation, the UGA Golf Course, Vending, Bulldog Bucks and the UGA Bookstore.

May 2014 – Jan 2015

Marketing Assistant

Porter Keadle Moore

Managed and updated social media pages (LinkedIn, Facebook, Twitter and YouTube), developed and edited compelling content for “Off the Ledger” Blog targeted at potential employees and “The PKM Perspective” targeted at potential clients. Created corporate communications materials for internal and external use. Marketed Continuing Education classes and events for internal and external participants.

Apr 2013 – Jan 2015

Technology & Social Media Intern

RE/MAX Legends

Manage and update social media, web and intranet sites, and develop compelling and targeted content for agents and potential clients. Launch e-mail blasts and create corporate communications materials for new and existing RE/MAX offices. Educate team members on Internet marketing. Perform administrative tasks to maintain an organized and efficient office setting. Pursue training and certifications in proprietary and industry-specific technologies.

EDUCATION

May 2019

M.A. Mass Communications (Emerging Media)

University of Georgia

The Emerging Media Master’s Program is designed to help graduate students understanding the use emerging media and how new technology fits into business. The program also teaches user experience, content development, project management graphic design, website development, social media listening and analytics, and ways to strategically managing emerging media to further career goals.

2013

English Writing & Rhetoric

Georgia Gwinnett College

The ability to effectively communicate with others is one of the most important factors in determining success in our society. Students who choose the writing and rhetoric concentration will develop critical thinking skills and study the art of speaking and writing well in order to better understand and use the dynamics of communication. By learning to use logic, reason and emotional appeal to inform and influence others, students will prepare themselves for careers in fields such as creative writing, journalism, publishing, law, business, education and government.

Download Resume

Marketing & PR Skills

Project Management

Email Marketing

Social Media

Digital Signage

Video Production

Branding & Identity

Leadership

Design Skills

Adobe Creative Suite

CMS

WordPress

HTML

SEO

TESTIMONIALS

Jane Gross

Jane Gross

Office Manager / RE/MAX Legends

Haleigh was a pleasure to work with. She was always ready to tackle a new project, assist others and get the job done well and on-time. She helped increase our community presence through web and social and wouldn’t be where we are today without her.

Aaron McCoy

Aaron McCoy

Web Developer / Terry College of Business

Haleigh has the professionalism to manage projects and clients while also exhibiting the drive to tackle hard tickets. She has impressed me with her dedication and ability to learn new techniques, her versatility speaks highly of her.

Hayley major

Hayley Major

Editorial Account Manager / UGA Marketing & Communications

As a copy writer, I admire Haleigh’s resourcefulness and eye for both language and design. Her creative passions complement her technical ability, and her collaborative nature makes her an excellent colleague and point of contact for clients.

portfolio

Artober Gwinnett

Event management is my favorite

Gwinnett County Tearable Pad Maps

When design & tourism collide

Gwinnett Creativity Fund

Arts Grant Management

Gwinnett Film Website

Website development

Woodwelder Capstone Project

HugMeCoke at UGA

social media video promotion

UGA Eats – Ice Cream Sandwiches

concept creation

UGA Eats – Apple Nachos

concept creation

Terry Edge Email

email marketing

Terry FYI Email

email marketing

Wedding Invitation Design

best wedding ever

Terry News Site

website redesign

TakeAways

Research Insights from Terry Faculty

UGA Dining Website

website redesign

Georgia Historical Markers

project prototype

Bliss Prototype

project prototype

End the Backlog Infographic

data visualization

contact

Let’s Socialize