about me
Content Creation | Project Management | Digital Media | Email Marketing | Web Development | E-Commerce | PR & Communications
Hi, my name is Haleigh Staalner and I am the Marketing Project Manager at Explore Gwinnett, Gwinnett County’s Convention and Visitors Bureau. I am a University of Georgia Alumni with a Master’s Degree from Grady College in Emerging Media. I also have an Undergraduate degree in English Writing and Rhetoric.
I am a passionate, driven, and results-oriented marketing manager with 6+ years of experience in developing and executing successful marketing strategies for organizations through web, social, e-commerce and email marketing initiatives.
When I’m not at work, I’m hanging out with Alex, my husband, Layton, my son, and Rayna, my German Shepherd dog!
Technical Proficiencies:
- E-Commerce, Shopify, Squarespace, Woocommerce
- Content Creation
- Lead Generation
- Website Development, UX trained, CMS proficient (WordPress, Squarespace, Drupal, Woocommerce, Wix, Shopify, etc.)
- Social Media, PPC, Campaign Optimization
- Email Campaign Creation, A/B Testing (Constant Contact, MailChimp, Emma, Gail, etc.)
- Leadership and Team Management
- Public Relations and Outreach
- Development and Training
- Marketing and Sales Strategy
- Project Management from Concept to Completion (Asana, Trello, Basecamp, etc.)
- Budget Allocation
- Performance Analytics and ROI Reporting
- Adobe Creative Suite and Video Creation
- Digital Marketing, Product Marketing
- Customer Service and CRM Management
Passions
M.A. in Emerging Media
With a background in English Writing and Rhetoric, I am able to use logic, reason and emotional appeal to inform and influence others. Because of this, I have a well rounded understanding of the dynamics of communication. I then decided to continue my education by completing my Masters degree in Emerging Media where I learned skills in design, website development, project management, and much more.
Project Management
Ask any group project member from my past and you’ll know that one of my gifts is keeping team members motivated and striving towards a collective goal together. I have thrived in workplaces with or without project management software because of this. Software I’ve used to help get the job done: Asana, Basecamp, Trello, and more!
Content Creation
I love storytelling, and creating content to tell the story about an organization or company I’m a part of is a real joy for me. Whether it’s a social media post, a press release, or the script for a podcast or video, I love being part of the team to get an audience engaged.
Analytics
I love interacting with audiences through digital media. Social media and email marketing are two of my favorite aspects of working in this field. Even if I’m not actively involved in a campaign, I still enjoy diving into the analytics to see how well it performed and if there are any improvements that can be made to better fit our audience.
Fun Facts
I love to travel, I’ve been to Europe 3 times so far!
I devour true-crime podcasts!
Proud Dog Mom to Rayna the German Shepherd!
Ready at any moment to sing along to Taylor Swift with you!
resume
CAREER
April 2019 – Current
Marketing Project Manager
Explore Gwinnett – Gwinnett County’s Convention & Visitors Bureau
Single-handedly responsible for managing the Gwinnett Creativity Fund, Gwinnett County’s first-ever Arts Grant for local non-profits. Responsibilities include website creation and maintenance, SurveyMonkey Grant portal creation and management, project management of all applicants and important deadlines.
Additionally solely responsible for managing Artober Gwinnett, a month-long celebration of the arts in Gwinnett County. Noteable event creation and management examples include Spirits & Spirits featuring The Wicked Library at the Aurora Theatre in Lawrenceville, GA and Books & Brews at StillFire Brewing in Suwanee, GA in partnership with the Gwinnett County Public Library System.
Other various responsibilities include the creation of Gwinnett’s first-ever film website for local filming information. managing the highly popular Seoul of the South Korean Restaurant Tours, creation of tearable Pad Maps for local Gwinnett area attractions, hotel and restaurants and various other projects.
Jan 2018 – April 2019
Content Manager
Terry College of Business – University of Georgia
Responsible for managing content and overseeing update requests for the Terry College of Business website and microsites. Independently designs and implements email marketing campaigns ranging from monthly newsletters to development and awareness initiatives.
Feb 2015 – Jan 2018
Public Relations Specialist
Auxiliary Services – University of Georgia
Managed and progressed UGA Dining Services’ and Taqueria 1785’s social media presence, email marketing program, website updates, digital signage systems and print materials. Managed UGA Dining Services’ Mystery Shopper program, Meal Plan Ambassador Program, Graphic Design students and ensured all special event print and digital materials were created, posted and taken down at the conclusion of the event. Tracked social media analytics for all Auxiliary units. Preformed conflict resolution on social media between customers and Auxiliary units. Trusted social media advisor for Auxiliary units such as UGA Parking and Transportation, the UGA Golf Course, Vending, Bulldog Bucks and the UGA Bookstore.
May 2014 – Jan 2015
Marketing Assistant
Porter Keadle Moore
Managed and updated social media pages (LinkedIn, Facebook, Twitter and YouTube), developed and edited compelling content for “Off the Ledger” Blog targeted at potential employees and “The PKM Perspective” targeted at potential clients. Created corporate communications materials for internal and external use. Marketed Continuing Education classes and events for internal and external participants.
Apr 2013 – Jan 2015
Technology & Social Media Intern
RE/MAX Legends
Manage and update social media, web and intranet sites, and develop compelling and targeted content for agents and potential clients. Launch e-mail blasts and create corporate communications materials for new and existing RE/MAX offices. Educate team members on Internet marketing. Perform administrative tasks to maintain an organized and efficient office setting. Pursue training and certifications in proprietary and industry-specific technologies.
EDUCATION
May 2019
M.A. Mass Communications (Emerging Media)
University of Georgia
The Emerging Media Master’s Program is designed to help graduate students understanding the use emerging media and how new technology fits into business. The program also teaches user experience, content development, project management graphic design, website development, social media listening and analytics, and ways to strategically managing emerging media to further career goals.
2013
English Writing & Rhetoric
Georgia Gwinnett College
The ability to effectively communicate with others is one of the most important factors in determining success in our society. Students who choose the writing and rhetoric concentration will develop critical thinking skills and study the art of speaking and writing well in order to better understand and use the dynamics of communication. By learning to use logic, reason and emotional appeal to inform and influence others, students will prepare themselves for careers in fields such as creative writing, journalism, publishing, law, business, education and government.
Skills & Expertise
Content Creation
Website Development
Project Management
Leadership & Team Management
E-Commerce
Digital Marketing
PR & Outreach
Email Campaign Creation
Social Media
Preformance Analytics & ROI
Branding & Identity
Design
Marketing & Sales Strategy
Development & Training
Product Marketing
Lead Generation
UX
Technical Proficiencies
Adobe Creative Suite
Google Workspace
CRM
CMS
TESTIMONIALS
Jane Gross
Office Manager / RE/MAX Legends
Haleigh was a pleasure to work with. She was always ready to tackle a new project, assist others and get the job done well and on-time. She helped increase our community presence through web and social and wouldn’t be where we are today without her.
Aaron McCoy
Web Developer / Terry College of Business
Haleigh has the professionalism to manage projects and clients while also exhibiting the drive to tackle hard tickets. She has impressed me with her dedication and ability to learn new techniques, her versatility speaks highly of her.
Hayley Major
Editorial Account Manager / UGA Marketing & Communications
As a copy writer, I admire Haleigh’s resourcefulness and eye for both language and design. Her creative passions complement her technical ability, and her collaborative nature makes her an excellent colleague and point of contact for clients.
portfolio
Press Release – EXPLORE GWINNETT AWARDS GWINNETT CREATIVITY FUND PROJECT GRANTS
For immediate release...
Press Release – EXPLORE GWINNETT AWARDS FIRST GWINNETT CREATIVITY FUND GRANTS
For immediate release...
